Grading Levi's | Someday

Grading Levi's | Someday

Late last year I graded a spec commercial for Levi's created by New York based director Carlos Felipe. 

Carlos had shot the video between New York and Los Angeles over 18 months, all run'n'gun using only available light. We decided on a look that would emulate Kodak Portra film photography, using the warmth in the talents' skin tones that had resulted from shooting the majority of the project at golden hour.

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Where should a look begin?

Where should a look begin?
I sometimes hear certain cinematographers or colour timers explain that you can really create the film’s “look” using digital colour timing. That doesn’t make any sense to me. The visual identity of a film is created when it is shot, period.

Roger Deakins talking about his latest film Sicairo in an interview with the AFC...

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